Search Results - Zyman, Sergio

Sergio Zyman

Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It." Provided by Wikipedia
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    Konec marketingu, jak jsme jej dosud znali by Zyman, Sergio

    Published: Management Press, 2005
    ISBN: 9788072611348
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    Počet nájdených lokácií: 1
    UNIZA
    Book
  2. 2
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    Konec reklamy, jak jsme ji dosud znali by Zyman, Sergio, Brott, Armin

    Published: Management Press, 2004
    ISBN: 9788072611072
    Location:
    Počet nájdených lokácií: 1
    AOSLM
    Book

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