O'CONNOR, J; GALVIN, E. 1997. Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. London: Pitman Publishing.
Citace podle APA (7th ed.)O'Connor, J., & Galvin, E. (1997). Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. Pitman Publishing.
Citace podle Chicago (17th ed.)O'Connor, John, a Eamonn Galvin. Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. London: Pitman Publishing, 1997.
Citace podle MLA (9th ed.)O'Connor, John, a Eamonn Galvin. Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. Pitman Publishing, 1997.
