ISO690 Edition Citation

SCOTT, D. M. 2009. The new rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. Hoboken, N.J.: John Wiley & Sons, Inc.

APA (7th ed.) Citation

Scott, D. M. (2009). The new rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. John Wiley & Sons, Inc.

Chicago Style (17th ed.) Citation

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Your Buyers Directly. Hoboken, N.J.: John Wiley & Sons, Inc, 2009.

MLA (9th ed.) Citation

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Your Buyers Directly. John Wiley & Sons, Inc, 2009.