Marketing 5.0 the role of human-mimicking technology

Marketing 5.0: The Role of Human-Mimicking Technology focuses on ‘human-mimicking technology’ in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of...

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Další autoři:	Kumar, Ajay (Editor), Ciddikie, M. D., Kashyap, Anil Kumar, Akram, Hafiz Wasim
Médium:	Kniha
Jazyk:	angličtina
Vydáno:	Leeds : Emmerald Publishing Limited 2025
Vydání:	First edition
Témata:	marketing 5.0 Marketing 5.0 nové technológie New technologies technológia napodobňujúca človeka Human-mimicking technology kolektívne monografie Collective monographs
Umístění:	UNIZA