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Marketing 5.0 the role of human-mimicking technology

Marketing 5.0: The Role of Human-Mimicking Technology focuses on ‘human-mimicking technology’ in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of...

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Bibliographic Details
Other Authors: Kumar, Ajay (Editor), Ciddikie, M. D., Kashyap, Anil Kumar, Akram, Hafiz Wasim
Format: Book
Language:English
Published: Leeds : Emmerald Publishing Limited 2025
Edition:First edition
Subjects:
marketing 5.0
Marketing 5.0
nové technológie
New technologies
technológia napodobňujúca človeka
Human-mimicking technology
kolektívne monografie
Collective monographs
Location:
UNIZA