Cover Image

Marketingový manažment strategický prístup k tvorbe hodnoty pre zákazníka

Bibliographic Details
Main Authors: Hanuláková, Eva, 1964- (Author), Oreský, Milan, 1956-
Other Authors: Karlíček, Miroslav, 1979- (Reviewer), Hámorník, Ján (Bookjacket designer), Macko, Adrián
Format: Book
Language:Slovak
Published: Bratislava Grada Slovakia, s.r.o. - Grada 2025
Edition:Vydanie 1.
Subjects:
marketingový manažment
umelá inteligencia
Marketing management
Artificial intelligence
učebnice vysokých škôl
Textbooks (higher)
Location:
UNIZA

Also by Hanuláková, Eva, 1964-