The end of branding what really drives consumers to buy: marketing that's targeted to real-world buying behavior
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
Wiesbaden :
Springer Gabler
2015
|
| Témata: | |
| Umístění: |
UNIZA |
