RUTSCHMANN, M. 2015. The end of branding: What really drives consumers to buy: marketing that's targeted to real-world buying behavior. Wiesbaden: Springer Gabler.
Citace podle APA (7th ed.)Rutschmann, M. (2015). The end of branding: What really drives consumers to buy: marketing that's targeted to real-world buying behavior. Springer Gabler.
Citace podle Chicago (17th ed.)Rutschmann, Marc. The End of Branding: What Really Drives Consumers to Buy: Marketing That's Targeted to Real-world Buying Behavior. Wiesbaden: Springer Gabler, 2015.
Citace podle MLA (9th ed.)Rutschmann, Marc. The End of Branding: What Really Drives Consumers to Buy: Marketing That's Targeted to Real-world Buying Behavior. Springer Gabler, 2015.
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